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Niche Research: Brainstorming and Mindmapping

Posted by JasperP on August 15th, 2008

I had a consultation with Derek at ClickConsultants and he advised that I create a mind map in order to brainstorm all the possible phrases and keywords used in the debt relief niche I’ve been working on. Since my campaign hasn’t been performing as I liked, I started from scratch in order to get a good idea of my niche.

So I went through Google looking for phrases to discover more about my niche. As I was doing that I put them in a mind mapping software called Freemind. This software is free and you can get it at:

http://freemind.sourceforge.net/wiki/index.php/Main_Page

Anyway, here is the mind map that I came up with for the debt relief campaign

Now, I didn’t just combine words and just throw them in a list. I basically used these to create a base keyword list and started plugging it into keyword tools like Wordtracker, Wordze, and the Adwords Keyword Tool.

I ended up with around ~50k, but after grouping them by 1,2,3-kw phrases, I ended up with a list of ~27k keywords. I just re-imported them back into Yahoo and YSM declined about 6-7k, which left me with 19k in my campaign.

To sum it up, it really helps to discover the terminology and wording used in your niche. Use it as a guideline and start plugging them into the keyword tools. Use your brain, use the search engines and then use the keyword tools.

Posted in: Affiliate Marketing, Internet Marketing, Projects Comments(3)

Free Pay-Per-Click And Internet Marketing Tools

Posted by JasperP on August 11th, 2008

This page will probably be a work in progress.. I’ll just add more and more links to this list as I see fit.

Here’s a list of free PPC and Internet Marketing Tools

Keyword Research
http://freekeywords.wordtracker.com/gtrends
http://www.keyworddiscovery.com/search.html
http://adwords.google.com/select/KeywordToolExternal
http://tools.seobook.com/keyword-tools/seobook
http://kwbrowse.com - finds related (LSI) kws

Keyword Tracking
http://www.tracking202.com
http://www.prosper202.com (self-hosted version)

SubID Tracking
http://subids202.com (Shows you how to construct subids for different affiliate networks)

Keyword Manipulation
http://www.goodkeywords.com/products/keywordpad

Keyword and PPC Campaign Export (Adwords, YSM, and MSN right now)
http://www.export202.com

Landing page analysis (with heat maps and click tracking)
http://www.crazyegg.com

Keyword Spy Tools
http://www.keywordspy.com
http://www.keycompete.com
http://www.spyfu.com

Web Traffic Analysis
http://www.compete.com
http://www.alexa.com
http://www.quantcast.com

Online Commercial Intent:
http://adlab.msn.com/Online-Commercial-Intention/OCI.aspx - predicts a visitor’s probability that a kw leads to a sale (cool!)

Search Engine Optimization Tools
http://tools.seobook.com

Domain Suggestion Tools
http://www.bustaname.com

Posted in: Pay Per Click Marketing Comments(3)

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