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Traffic University Exposed and Media Buying
Posted by JasperP on September 30th, 2008
I recently watched the Traffic University Exposed seminar and it was exciting to be able to talk to Carlos and Lupe live! It was exciting to be able to pick their brain on their techniques on Internet Marketing. It was also a bit entertaining too! - (Carlos is one freaky cat.. lol). They have big hearts and it was a pleasure just chatting with them.
If you’ve never heard of Traffic Tactics, the basic idea is that they use media buying to generate tons of traffic online. According to them, banner advertising is NOT dead. In fact, media buying is done by big name companies all the time (You’ve probably seen the NetFlix banner all over the place).
They focus more on banner advertising rather than the usual PPC marketing that we see from other Internet Marketers. The cool thing about banner advertising is that you can virtually get an unlimited amount of traffic directly from web sites or through ad networks like Casale Media, Tribal Fusion, etc.
Now, I almost was able to ask a question on the phone, but they had to cut it short because the seminar was getting pretty lengthy. I wanted to ask them about my own experience with buying media. About a month or two ago, I experimented with AdBrite, which is a self-serve ad network. You can buy media at a CPC or CPM basis which is pretty cool. I noticed they mentioned it in the “Media Buying Secrets” guide (which is free when you sign up for their free newsletter) and I decided to try it out. I basically wanted to find out what I was doing wrong. I think I have a better idea with it now, so I guess I’ll give it a try again later on.
Listening to the seminar tonight, I realized that I think I was optimizing for the wrong criteria. I was optimizing for which ads had a higher CTR when I should’ve been optimizing for higher CONVERSION RATES. If a particular ad converts better, but has a lower CTR, that would be the winner right?
Another interesting point they made tonight is the emphasis of SPLIT-TESTING. They split test so much that they even split-test PEOPLE. Sounds odd, but one of the questions that was asked tonight was about where to find a good designer. Lupe says to split-test designers and see which one does a better job.
Come to think of it, imagine if the working world was like that… each company hires 2 people for the same position and will keep the better one - hmmm, I wonder if they do that already.
Anyway, I just wanted to share my thoughts about them. If you want to learn more about media buying and banner advertising, sign up for their free newsletter and you can get access to their free guide and hours of free video seminars.
Check it out now!
http://www.traffictactics.com
http://www.traffictacticsblog.com
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Posted in: General
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Interesting Posts From My Google Reader
Posted by JasperP on August 31st, 2008
Just thought I’d post some interesting posts I found from my Google Reader. I follow quite a number of blogs and found some of these posts to be very interesting. I hope you find them helpful!
- Writing explosive ad copy is an important skill to have as a marketer. Your ad copy needs to entice people to click and to buy whatever you’re promoting. TrafficTacticsBlog.com has a nice list of 77 “silver bullets” to enhance your copy.
- In addition to the 77 “silver bullets” above, here are more examples from PPCFool.com of great copywriting. The idea is to impose “shock” to induce action from your visitors. By using shocking keywords, you can startle your visitors to increase CTR.
- And here are more “magical” keywords from the TrafficTactics.com team
- How does the 20/80 rule apply to PPC Marketing? Basically, from launch to optimization, you should be left with a handful of keywords to optimize your campaigns on. Derek at ClickConsultants.com explains how the 80/20 rule applies to keywords in your PPC marketing campaigns.
- You should always consider the structure of your PPC campaigns in order to maximize your ROI and conversions. Joe from PPCHero.com talks about how a poor PPC structure will make your campaign suffer.
- Here is something that I haven’t had too much experience with.. which is Facebook ads. It’s pretty hot to get into right now, although, it’s getting much more saturated as more and more blogs talk about it. Anyway, Zac Johnson talks about split testing different pictures in your ad copy. It’s interesting to see how each picture can make big differences!
So that’s it! Now go out there and make some money!
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Posted in: Copywriting, Internet Marketing, Pay Per Click Marketing
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