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Interesting Posts From My Google Reader

Posted by JasperP on August 31st, 2008

Just thought I’d post some interesting posts I found from my Google Reader. I follow quite a number of blogs and found some of these posts to be very interesting. I hope you find them helpful!

Writing explosive ad copy is an important skill to have as a marketer. Your ad copy needs to entice people to click and to buy whatever you’re promoting. TrafficTacticsBlog.com has a nice list of 77 “silver bullets” to enhance your copy.

In addition to the 77 “silver bullets” above, here are more examples from PPCFool.com of great copywriting. The idea is to impose “shock” to induce action from your visitors. By using shocking keywords, you can startle your visitors to increase CTR.

And here are more “magical” keywords from the TrafficTactics.com team

How does the 20/80 rule apply to PPC Marketing? Basically, from launch to optimization, you should be left with a handful of keywords to optimize your campaigns on. Derek at ClickConsultants.com explains how the 80/20 rule applies to keywords in your PPC marketing campaigns.

You should always consider the structure of your PPC campaigns in order to maximize your ROI and conversions. Joe from PPCHero.com talks about how a poor PPC structure will make your campaign suffer.

Here is something that I haven’t had too much experience with.. which is Facebook ads. It’s pretty hot to get into right now, although, it’s getting much more saturated as more and more blogs talk about it. Anyway, Zac Johnson talks about split testing different pictures in your ad copy. It’s interesting to see how each picture can make big differences!

So that’s it! Now go out there and make some money!

Posted in: Copywriting, Internet Marketing, Pay Per Click Marketing Comments(0)

Project Yahoo: Campaign Progress And Dating Niche Launch

Posted by JasperP on July 31st, 2008

So I’ve been trying to test out traffic on Yahoo with the purpose of taking the profitable keywords and moving it over to Google. I’ve only been testing out the traffic for about 2 weeks using a specific method of testing broad keywords and text ads.

The general guideline is 10,000+ keywords (grouping <1000 keywords with 1-2 common keywords for each ad groups) and 10+ ads for each ad group. The main purpose for testing like this is to get a broad view of what types of keywords convert as well as what types of ad copy converts best.

I optimize these campaigns every day by using the following criteria (These guidelines come from Artarmon42 and Keliix06 of ClickConsultants):

Sort by clicks and delete keywords that make absolutely no sense
Sort by impressions then by CTR and use the following guidelines
Delete keywords with less than 250 impressions and no clicks
Delete keywords with less than a 0.4% CTR

The exception to these rules is if the keywords appears to be highly targeted but I just need more data to verify. I will let those type of keywords run until I reach 1-2x the commission.

So far I’ve learned quite a bit from this project. I’m learning to micromanage a bit more and I’m paying close attention to the details of my campaigns. I’ve also constructed my own keyword-level tracking script from the tips at the guys at ClickConsultants.

I might as well reveal the niches that I’m working on right now with Yahoo. I think there’s no point in hiding the overall niche. So instead of telling you Niche #1, Niche #2, etc, I can just tell you that I’m currently focusing on the following:

Debt Consolidation
Dating
Online Games

Here is the summary so far:

As you can see, I’m still in the red with a negative ROI. I expected that because of the fact that when you’re testing a wide variety of things, it’s really difficult to pick out the good keywords and text ads on the first try (unless you’re either damn lucky or a super marketer!).

One thing that I noticed, though, after studying my debt relief offer in great detail was that my traffic was being sent to the Smiley Central International offer! Usually when that happens, it’s because the offer doesn’t accept traffic from a particular country. In my case, I was sending traffic to Canada! I just changed that yesterday and now my CTR went from 1.0% to 0.5% overnight! So I’m basically starting over again with the whole tuning process. Oh well. Lesson learned.

I did get my first lead for the debt relief campaign and this was after removing Canada from my geo-targeting options. I’m probably going to re-import this campaign since the stats are all screwed up now due to the different traffic sources.

On another note, the dating niche that I’ve been working on is finally being uploaded to my YSM account as I write this. Here are the stats on that:

16,665 Keywords
26 Ad Groups
16 Text Ads per Ad Group
CPC: 0.10
Daily Budget: $5.00

I’m probably going to let this one loose tomorrow as soon as everything gets approved. I’m just waiting on my text ads to get approved.

Anyway, that’s the scoop on this project! Hopefully I can start making profits on these new niches soon!!

Posted in: Affiliate Marketing, CPA Networks, Pay Per Click Marketing, Projects Comments(0)

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