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Interesting Posts From My Google Reader

Posted by JasperP on August 31st, 2008

Just thought I’d post some interesting posts I found from my Google Reader. I follow quite a number of blogs and found some of these posts to be very interesting. I hope you find them helpful!

Writing explosive ad copy is an important skill to have as a marketer. Your ad copy needs to entice people to click and to buy whatever you’re promoting. TrafficTacticsBlog.com has a nice list of 77 “silver bullets” to enhance your copy.

In addition to the 77 “silver bullets” above, here are more examples from PPCFool.com of great copywriting. The idea is to impose “shock” to induce action from your visitors. By using shocking keywords, you can startle your visitors to increase CTR.

And here are more “magical” keywords from the TrafficTactics.com team

How does the 20/80 rule apply to PPC Marketing? Basically, from launch to optimization, you should be left with a handful of keywords to optimize your campaigns on. Derek at ClickConsultants.com explains how the 80/20 rule applies to keywords in your PPC marketing campaigns.

You should always consider the structure of your PPC campaigns in order to maximize your ROI and conversions. Joe from PPCHero.com talks about how a poor PPC structure will make your campaign suffer.

Here is something that I haven’t had too much experience with.. which is Facebook ads. It’s pretty hot to get into right now, although, it’s getting much more saturated as more and more blogs talk about it. Anyway, Zac Johnson talks about split testing different pictures in your ad copy. It’s interesting to see how each picture can make big differences!

So that’s it! Now go out there and make some money!

Posted in: Copywriting, Internet Marketing, Pay Per Click Marketing Comments(0)

Project Yahoo: YSM -> CPA Networks

Posted by JasperP on July 22nd, 2008

I just started working on a new project which involves working with Yahoo Search Marketing and CPA Offers. I’m not going to state what niches I’m working on, but I’m going to share some of my experiences with it to see if I can make a profit from it.

I’m sharing this info with the guys in the ClickConsultants Forum. So if you want more information on this project, you can follow along with me in more detail in the forum. I haven’t made a profit with this project yet, so I’ll keep updating this blog and in the forums in the meantime.

Here are the project guidelines:

Pick 2 Offers from the CPA Networks. The network I’m working with is AzoogleAds and maybe NeverBlueAds.
Generate a huge list of keywords: (at least 10k+ keywords)
Group keywords with a common keywords 1-3 words long. For example, if my keywords were “blue dog collars”, “red dog collars”, “black dog collars”. Then my common keyword is “dog collars”
Write at least 2 ads per ad group. Use the common keyword for each ad group name and try to use it in the text ads.
Upload to Yahoo Search Marketing and optimize campaign everyday.
Write down impressions, clicks, CTR, # of Leads on daily performance.

Niche #1 Updates:

15,257 Keywords
36 Ad Groups
14 Ads per Ad Group
CPC: 0.15 (now 0.25 after today)
Daily Budget: $5.00

Niche #1 just became live today. I uploaded it on Saturday, July 19 and it barely just got approved today. I guess they don’t approve anything on the weekends.

More updates soon!

Posted in: Affiliate Marketing, CPA Networks, Pay Per Click Marketing, Projects Comments(3)

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