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      Twitter Bots.. They’re alive!!

      Posted by JasperP on October 17th, 2008

      I’m a big fan of using twitter because it can be used as a chat client or just plain mini-blogging.  It’s also fun to network with people and to see what others are doing.  For awhile, Marco Ponce would tweet about nothing but his cool jacuzzi.  He would tweet about it every night! lol

      Anyway, this post isn’t about jacuzzis, but about twitter bots.  What is a twitter bot, you ask?  It’s basically an automated program that takes information from a direct message and does something with it.  For example, for you Google Calendar fans out there, there is a Google Calendar twitter bot that will post an event to your Google Calendar.  For example:

      d gCal Write a post about twitter bots tonight 7pm

      d gCal Make sure to buy some more soy milk and protein powder tomorrow

      Another one is a Weather Twitter Bot.  You just direct message this bot and it returns with the forecast:

      d forecast 90210

      d forecast Los Angeles, CA

      Cool huh?? Anyway, here’s a couple lists of some other twitter bots that I’ve found:

      10 Most Useful Twitter Bots List

      10 Bots to Help You Get the Most From Twitter

       

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      Tutorial: Keyword Grouping With KeywordPad (Freeware)

      Posted by JasperP on August 20th, 2008

      I’ve been using this excellent free keyword tool called KeywordPad.  You can basically do alot of cleaning, grouping, and modifying with this tool.  The best part is that it’s ABSOLUTELY FREE! You can download it here:

      http://www.goodkeywords.com/products/keywordpad/

      What I’m going to demonstrate is how I do keyword grouping with this tool.  The first thing I did was get a broad range of keywords from Wordze.  I basically just typed in the word ‘debt’ and it returned a list of 3,334 keywords. You can check out that list here:

      WZ_debt.txt

      Anyway, the first thing I do is “IMPORT” this list into KeywordPad.

      Then I “Delete …Duplicates” and “Clean… Unwanted Characters” and Clean… Trailing/Leading Chars”

      At this point, I need to know what keywords to group it by.  So first I “Modify… Sort…Ascending” to view the list.

      The next step is to start creating a “Base Keyword” list that I want to group my keywords by.  Since I’m using YSM to test my campaign, I can afford to have larger ad groups.  If I was using Google Adwords, I would limit my keyword groups to 100-200 keywords for each ad group.

      Here are the keyword groupings that I chose for this list:

      debt consolidation
      debt collection
      credit card debt
      debt relief
      credit card
      debt management
      debt free
      debt reduction
      out of debt
      bad debt

      In order to group, I use the “Highlight…Entries That Contain… Words Anywhere” function

      Then I either “Export… Highlighted Words To Another List…” Or “Export… Highlighted Words To A Text File…”

      I also have to “Delete… Only Highlighted Entries” to make sure the duplicate keywords don’t end up in other ad groups.

      What I end up with is these keyword groups:

      debt_consolidation.txt
      debt_collection.txt
      credit_card_debt.txt
      debt_relief.txt
      credit_card.txt
      debt_management.txt
      debt_free.txt
      debt_reduction.txt
      out_of_debt.txt
      bad_debt.txt

      RESOURCES

      If you want to learn more about keyword research and keyword grouping, I recommend the following links:

      Keyword Research : Go Deep or Going Wide First?

      Keyword Research Secrets to Explode Your Affiliate Business

      Uber Keyword Research

      Think Outside the Box : Actually Don’t Think At All

      Generating Pay Per Click Keywords

      So that’s it! I’ve found KeywordPad to help a lot especially when working with huge keyword lists over 10k.  It’s a tool that’s great for newbies especially, since you don’t have to spend a dime on some complicated and expensive keyword tool.

      Anyway, If you enjoyed this tutorial, go ahead and bookmark it or send me a comment with your thoughts!

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      Niche Research: Brainstorming and Mindmapping

      Posted by JasperP on August 15th, 2008

      I had a consultation with Derek at ClickConsultants and he advised that I create a mind map in order to brainstorm all the possible phrases and keywords used in the debt relief niche I’ve been working on.  Since my campaign hasn’t been performing as I liked, I started from scratch in order to get a good idea of my niche.

      So I went through Google looking for phrases to discover more about my niche.  As I was doing that I put them in a mind mapping software called Freemind.  This software is free and you can get it at:

      http://freemind.sourceforge.net/wiki/index.php/Main_Page

      Anyway, here is the mind map that I came up with for the debt relief campaign

      debtoffersei5.jpg

      Now, I didn’t just combine words and just throw them in a list.  I basically used these to create a base keyword list and started plugging it into keyword tools like Wordtracker, Wordze, and the Adwords Keyword Tool.

      I ended up with around ~50k, but after grouping them by 1,2,3-kw phrases, I ended up with a list of ~27k keywords.  I just re-imported them back into Yahoo and YSM declined about 6-7k, which left me with 19k in my campaign.

      To sum it up, it really helps to discover the terminology and wording used in your niche.  Use it as a guideline and start plugging them into the keyword tools.  Use your brain, use the search engines and then use the keyword tools.

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      Top Blog Posts This Week From My Google Reader

      Posted by JasperP on August 14th, 2008

      Just thought I’d publish some interesting blog posts from my Google Reader that I’ve read in the past week.

      Top Five Motivational Sales Speeches [NSFW]
      http://www.afftoolbox.com/2008/08/10/top-five-motivational-sales-speeches/

      5 Mistakes I’ve Learned from in PPC Affiliate Marketing
      http://www.tylercruz.com/5-mistakes-ive-learned-from-in-ppc-affiliate-marketing/

      Formula of a winning PPC ad
      http://www.cdfnetworks.com/formula-of-a-winning-ppc-ad/

      Ten Thousand Dollars
      http://www.afftoolbox.com/2008/08/07/ten-thousand-dollars/

      How I got started…
      http://www.ppcfool.com/beginners/how-i-got-started/

      Twitter Sets 2000 Follower Limitation
      http://www.shoemoney.com/2008/08/12/twitter-sets-2000-follower-limitation/

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      Free Pay-Per-Click And Internet Marketing Tools

      Posted by JasperP on August 11th, 2008

      This page will probably be a work in progress.. I’ll just add more and more links to this list as I see fit.

      Here’s a list of free PPC and Internet Marketing Tools

      Keyword Research
      http://freekeywords.wordtracker.com/gtrends
      http://www.keyworddiscovery.com/search.html
      http://adwords.google.com/select/KeywordToolExternal
      http://tools.seobook.com/keyword-tools/seobook
      http://kwbrowse.com – finds related (LSI) kws

      Keyword Tracking
      http://www.tracking202.com
      http://www.prosper202.com (self-hosted version)

      SubID Tracking
      http://subids202.com (Shows you how to construct subids for different affiliate networks)

      Keyword Manipulation
      http://www.goodkeywords.com/products/keywordpad

      Keyword and PPC Campaign Export (Adwords, YSM, and MSN right now)
      http://www.export202.com

      Landing page analysis (with heat maps and click tracking)
      http://www.crazyegg.com

      Keyword Spy Tools
      http://www.keywordspy.com
      http://www.keycompete.com
      http://www.spyfu.com

      Web Traffic Analysis
      http://www.compete.com
      http://www.alexa.com
      http://www.quantcast.com

      Online Commercial Intent:
      http://adlab.msn.com/Online-Commercial-Intention/OCI.aspx – predicts a visitor’s probability that a kw leads to a sale (cool!)

      Search Engine Optimization Tools
      http://tools.seobook.com

      Domain Suggestion Tools
      http://www.bustaname.com

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