Nerdy Affiliate Adventures In Affiliate Marketing Land

How To Study Your Competition With Compete.com

Posted by JasperP on June 18th, 2008

Studying your competition is a skill you should master if you want to make more money as an affiliate marketer. By understanding your competition, you can create better sites, and better copywriting to outwit your competition.

The immediate benefits are:

• It’s easier to understand the visitor since some else has already done the research.
• Headlines and other web copy has already been tested for sites with months of history.
• Web sites has already been laid out for you, just take the elements from various sources and put it all together for a highly converting site.

Now here’s a tip I use pretty much all the time when I study new niches… I hope this doesn’t bite me in the end… but I study my competitors VERY CLOSELY with compete.com…

Why do I do that? Well if a competitor has been advertising in a niche for awhile, then he’s probably profitable right?

So how do I do that? Well… let’s take a popular clickbank product like Fat Loss 4 Idiots.. I think everyone is familiar with this product right? (A VERY expensive niche by the way, which I don’t recommend for any beginner/newbie)

And I use the product name “Fat Loss 4 Idiots” as the keywords:

Now here’s my little secret… I use Compete.com to determine their history!

In the screenshot above, you can see that FatLoss4IdiotsFlaw.com has been advertising since December 2007! If you are advertising for that long and getting traffic, then he must be getting something back. It would be a waste of time to just continue trying to create more traffic for the site.

Now he might be getting traffic from other sources, but from the screenshots above, you can see that he was advertising in the #2 spot for the product keyword name! I’m guessing to be in that #2 spot, that keyword must be REALLY expensive, but at the same time it MUST be converting into sales!

At that point, I would study all the different landing pages to determine what marketing angles they are using. You can then make it better than the original sites and add your own elements make it your own. Or you can even take the best elements into one awesome landing page site!

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Word Play With Words – Is This Hypnotic Copywriting?

Posted by JasperP on June 3rd, 2008

I just read this AWESOME article on three types of modifiers at copyblogger.com:

http://www.copyblogger.com/modifiers/

In the article, he talks about three types of modifiers

• Resumptive Modifiers
• Summative Modifiers
• Free Modifiers

The power behind these modifiers is being able to enhance the quality of your copywriting through creative substitutions. I have no idea how to explain this one so, here are the examples from the article:

This is the original sentence: “The restaurant serves excellent sushi that bursts with flavor.”

Nothing too fancy right? Now check out what happens when you use the modifiers for each version:

• Resumptive Modifiers: “The restaurant serves excellent sushi, sushi that bursts with flavor.”
• Summative Modifiers: “The restaurant serves excellent sushi, a house specialty that bursts with flavor.”
• Free Modifiers: “The restaurant serves excellent sushi, providing flavor you can’t get anywhere else and making you want to come back for more.”
• Combining all three: “The restaurant serves excellent sushi, a house specialty bursting with flavor, a flavor so unique it makes you want to come back for more.”

So you can see that by using unique substitutions, it creates more flow and ‘bounce’ into your writing. Check out the complete article at copyblogger.com:

http://www.copyblogger.com/modifiers/

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