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Traffic University Exposed and Media Buying
Posted by JasperP on September 30th, 2008
I recently watched the Traffic University Exposed seminar and it was exciting to be able to talk to Carlos and Lupe live! It was exciting to be able to pick their brain on their techniques on Internet Marketing. It was also a bit entertaining too! - (Carlos is one freaky cat.. lol). They have big hearts and it was a pleasure just chatting with them.
If you’ve never heard of Traffic Tactics, the basic idea is that they use media buying to generate tons of traffic online. According to them, banner advertising is NOT dead. In fact, media buying is done by big name companies all the time (You’ve probably seen the NetFlix banner all over the place).
They focus more on banner advertising rather than the usual PPC marketing that we see from other Internet Marketers. The cool thing about banner advertising is that you can virtually get an unlimited amount of traffic directly from web sites or through ad networks like Casale Media, Tribal Fusion, etc.
Now, I almost was able to ask a question on the phone, but they had to cut it short because the seminar was getting pretty lengthy. I wanted to ask them about my own experience with buying media. About a month or two ago, I experimented with AdBrite, which is a self-serve ad network. You can buy media at a CPC or CPM basis which is pretty cool. I noticed they mentioned it in the “Media Buying Secrets” guide (which is free when you sign up for their free newsletter) and I decided to try it out. I basically wanted to find out what I was doing wrong. I think I have a better idea with it now, so I guess I’ll give it a try again later on.
Listening to the seminar tonight, I realized that I think I was optimizing for the wrong criteria. I was optimizing for which ads had a higher CTR when I should’ve been optimizing for higher CONVERSION RATES. If a particular ad converts better, but has a lower CTR, that would be the winner right?
Another interesting point they made tonight is the emphasis of SPLIT-TESTING. They split test so much that they even split-test PEOPLE. Sounds odd, but one of the questions that was asked tonight was about where to find a good designer. Lupe says to split-test designers and see which one does a better job.
Come to think of it, imagine if the working world was like that… each company hires 2 people for the same position and will keep the better one - hmmm, I wonder if they do that already.
Anyway, I just wanted to share my thoughts about them. If you want to learn more about media buying and banner advertising, sign up for their free newsletter and you can get access to their free guide and hours of free video seminars.
Check it out now!
http://www.traffictactics.com
http://www.traffictacticsblog.com
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Posted in: General
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Niche Research: Brainstorming and Mindmapping
Posted by JasperP on August 15th, 2008
I had a consultation with Derek at ClickConsultants and he advised that I create a mind map in order to brainstorm all the possible phrases and keywords used in the debt relief niche I’ve been working on. Since my campaign hasn’t been performing as I liked, I started from scratch in order to get a good idea of my niche.
So I went through Google looking for phrases to discover more about my niche. As I was doing that I put them in a mind mapping software called Freemind. This software is free and you can get it at:
http://freemind.sourceforge.net/wiki/index.php/Main_Page
Anyway, here is the mind map that I came up with for the debt relief campaign
Now, I didn’t just combine words and just throw them in a list. I basically used these to create a base keyword list and started plugging it into keyword tools like Wordtracker, Wordze, and the Adwords Keyword Tool.
I ended up with around ~50k, but after grouping them by 1,2,3-kw phrases, I ended up with a list of ~27k keywords. I just re-imported them back into Yahoo and YSM declined about 6-7k, which left me with 19k in my campaign.
To sum it up, it really helps to discover the terminology and wording used in your niche. Use it as a guideline and start plugging them into the keyword tools. Use your brain, use the search engines and then use the keyword tools.
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Posted in: Affiliate Marketing, Internet Marketing, Projects
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