Nerdy Affiliate Adventures In Affiliate Marketing Land

Pitchmen – Lessons in Direct Response Marketing

Posted by JasperP on June 1st, 2009

If you haven’t heard about yet, there’s an awesome show called Pitchmen starring the infamous Billy Mays and Anthony Sullivan.  They talk about direct-response marketing using TV media to sell their products.

I love this show because I can relate to a lot of the activities that go along with creating a new marketing campaign for a product/service.

Looking at it from an Affiliate Marketing perspective, they take the same exact steps:

1.  Find a product or service that will work well with their traffic medium. 
   1. Affiliate Marketers – find a converting offer for adwords, facebook, email, etc
   2. Pitchmen – choose a product that can be sold to a wide variety of audiences on tv media.
2. Create an ad that will sell the product/service
   1. Affiliate Marketers – write ad copy that will sell the click, sale, or lead.
   2. Pitchmen – create an informercial with a “WOW” factor demonstrating the need for the product.
3. Buy traffic and test
   1. Affiliate Marketers – Choose keywords, placements, and/or demographics that will work well for the offer
   2. Pitchmen – Choose tv spots based on demographics and geography that are related to the targeted audience of the product.

If you haven’t watched it yet, go check it out now!

http://dsc.discovery.com/tv/pitchmen/pitchmen.html

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8 Comments »

Comment by Justin

2009-06-01 11:09:43

Agreed. I was watching it last night on the DVR…It really hit home when they ran a campaign and then said something along the lines of, “shit, that cost us $250 per sale”

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Comment by ms danielle

2009-06-01 11:56:19

i saw the commercial for this too, i didn’t know it started already. gotta tivo it up!

ms danielle’s last blog post..ad:tech San Francisco 2009 Wrap-Up

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Comment by Cherrie

2009-06-01 21:30:22

(Thumbs up) Cherrie Luzon likes this.

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Comment by Jonathan Volk

2009-06-12 10:30:26

Easily my favorite show as well.

Jonathan Volk’s last blog post..Quality Sites Are Longterm

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Comment by CPA Affiliates

2009-06-18 14:57:00

This is one of my favorite shows soem great things you can learn from them about capturing user attention quickly to getting them to the buy point!

CPA Affiliates’s last blog post..Take a Break

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Comment by Chris

2009-06-29 07:58:37

Bill Mays died this weekend. They do not know why yet, but it might be related to a rough landing of an airplane he was on.

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Comment by JasperP

2009-06-29 10:33:52

I know! So sad. Rest in Peace Billy
JasperP´s last blog ..JasperP: What?? Billy Mays dead? So sad. Everyone is dropping like flies. RIP

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