Sponsored Ads
Random Images
RSS Subscribe
|
|
|
Top 10 Popular Posts
Top Commentators
Recent Posts
- Prosper202 1.7.2 Released!
- Prosper202 LP CTR Mod Install Video
- Prosper202: LP CTR Mod for 1.5.x-1.6.x
- EXCLUSIVE: Ryan Eagle Revealed – The Man behind the Money
- Affiliate Summit West 2010: Las Vegas Recap Day 4 & 5
- Affiliate Summit West 2010: Las Vegas Recap Day 3
- Interviewed by JonathanVolk.com
- Affiliate Summit West 2010: Las Vegas Recap Day 2
- Affiliate Summit West 2010: Las Vegas Recap Day 1
- Meetup202 LA Recap and ASW 2010 Las Vegas
Tag Cloud
adwords Affiliate Affiliate Marketer Affiliate Marketers Affiliate Marketing Affiliate Networks Akmg Array Asw Blog Calendar Campaigns Content Network Cpa Cpc Email Experiences Google Impressions Internet Marketing Keyword keywords Las Vegas Lol Lt Mahler Mail Marketers Marketing Industry Meetup Money Networking Niche Niches Pleasure ppc Seligman success Summit East Summit West Text Ads Twitter Volk Wes Yahoo
Categories
- Affiliate Marketing
- Business
- Copywriting
- CPA Networks
- General
- Internet Marketing
- Mindset
- Networking
- Pay Per Click Marketing
- Projects
- Success Stories
- Travel
- Tutorials
Blogroll
- A Peek Into My Mind
- AffBuzz
- Affiliate Marketing Journey
- Arif Kosasi
- Bryn Youngblut
- Cash Tactics
- Convert2Media
- Daily Conversions
- gxdiafilliate
- Ian Fernando
- Jay Yukes
- Jonathan Volk
- Masterless Samurai
- Matt Levenhagen
- Mr. Green
- Ms Danielle
- Neils Web
- Nick Throlson
- NickyCakes
- PPC.bz
- Prosper202 Blog
- Richard Bonner
- Tyler Cruz
- UberAffiliate
- Wes Mahler
- WhoisAndrewWee
- Wordpress Themes
- WorkPlusFaith
- Yebot
- Zac Johnson
Monthly Archives
- October 2011
- December 2010
- August 2010
- May 2010
- February 2010
- January 2010
- December 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
Recent Readers
Traffic University Exposed and Media Buying
Posted by JasperP on September 30th, 2008
I recently watched the Traffic University Exposed seminar and it was exciting to be able to talk to Carlos and Lupe live! It was exciting to be able to pick their brain on their techniques on Internet Marketing. It was also a bit entertaining too! – (Carlos is one freaky cat.. lol). They have big hearts and it was a pleasure just chatting with them.
If you’ve never heard of Traffic Tactics, the basic idea is that they use media buying to generate tons of traffic online. According to them, banner advertising is NOT dead. In fact, media buying is done by big name companies all the time (You’ve probably seen the NetFlix banner all over the place).
They focus more on banner advertising rather than the usual PPC marketing that we see from other Internet Marketers. The cool thing about banner advertising is that you can virtually get an unlimited amount of traffic directly from web sites or through ad networks like Casale Media, Tribal Fusion, etc.
Now, I almost was able to ask a question on the phone, but they had to cut it short because the seminar was getting pretty lengthy. I wanted to ask them about my own experience with buying media. About a month or two ago, I experimented with AdBrite, which is a self-serve ad network. You can buy media at a CPC or CPM basis which is pretty cool. I noticed they mentioned it in the “Media Buying Secrets” guide (which is free when you sign up for their free newsletter) and I decided to try it out. I basically wanted to find out what I was doing wrong. I think I have a better idea with it now, so I guess I’ll give it a try again later on.
Listening to the seminar tonight, I realized that I think I was optimizing for the wrong criteria. I was optimizing for which ads had a higher CTR when I should’ve been optimizing for higher CONVERSION RATES. If a particular ad converts better, but has a lower CTR, that would be the winner right?
Another interesting point they made tonight is the emphasis of SPLIT-TESTING. They split test so much that they even split-test PEOPLE. Sounds odd, but one of the questions that was asked tonight was about where to find a good designer. Lupe says to split-test designers and see which one does a better job.
Come to think of it, imagine if the working world was like that… each company hires 2 people for the same position and will keep the better one – hmmm, I wonder if they do that already.
Anyway, I just wanted to share my thoughts about them. If you want to learn more about media buying and banner advertising, sign up for their free newsletter and you can get access to their free guide and hours of free video seminars.
Check it out now!
http://www.traffictactics.com
http://www.traffictacticsblog.com
Related Posts
6 Comments »
Trackback responses to this post

Jerry Wrote:
>Thanks for the email. Do you know what the minimal cost is for the type of media buys that they do? I’m sure it’s a lot and was wondering if you can spend less to start with.
I know that the media buys do cost quite a bit. I’m going to guess that the cheapest is probably in the $1000 range for an insertion order.
I have yet to have my first media buy, so I’m thinking of running another test towards that.
Check out the book “Media Buying Secrets” by Carlos and Lupe. It’s probably the only book I’ve really seen on media buying out there. It’s free when you sign up for their newsletter.
Just read it…. do you know what they were talking about when they referred to “remnant traffic”?
Remnant traffic is basically the extra traffic that they aren’t able to sell off in their inventory.
Usually remnant traffic will be cheaper than an ad networks normal rate. Also, some sites will sell their remnant traffic to ad networks.
Jasper,
Just curious. What kind of campaign did you try on AdBrite? Was it a banner ? CPA offer? Can you do direct to merchant on AdBrite?
Check this site out if you are interested in using an Ad Server. It’s open source! Looks pretty good.
http://www.openx.org
Actually, i tried running both banners and text ads… The quality of traffic isn’t that great over there. Alot of them were technology, and bittorrent related sites.
I was basically direct linking to the CPA Offer.
Thanks for the link.. i’ll check it out!
Will there be a coaching program from Carlos and Lupe in 2010?