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Traffic University Exposed and Media Buying
Posted by JasperP on September 30th, 2008
I recently watched the Traffic University Exposed seminar and it was exciting to be able to talk to Carlos and Lupe live! It was exciting to be able to pick their brain on their techniques on Internet Marketing. It was also a bit entertaining too! - (Carlos is one freaky cat.. lol). They have big hearts and it was a pleasure just chatting with them.
If you’ve never heard of Traffic Tactics, the basic idea is that they use media buying to generate tons of traffic online. According to them, banner advertising is NOT dead. In fact, media buying is done by big name companies all the time (You’ve probably seen the NetFlix banner all over the place).
They focus more on banner advertising rather than the usual PPC marketing that we see from other Internet Marketers. The cool thing about banner advertising is that you can virtually get an unlimited amount of traffic directly from web sites or through ad networks like Casale Media, Tribal Fusion, etc.
Now, I almost was able to ask a question on the phone, but they had to cut it short because the seminar was getting pretty lengthy. I wanted to ask them about my own experience with buying media. About a month or two ago, I experimented with AdBrite, which is a self-serve ad network. You can buy media at a CPC or CPM basis which is pretty cool. I noticed they mentioned it in the “Media Buying Secrets” guide (which is free when you sign up for their free newsletter) and I decided to try it out. I basically wanted to find out what I was doing wrong. I think I have a better idea with it now, so I guess I’ll give it a try again later on.
Listening to the seminar tonight, I realized that I think I was optimizing for the wrong criteria. I was optimizing for which ads had a higher CTR when I should’ve been optimizing for higher CONVERSION RATES. If a particular ad converts better, but has a lower CTR, that would be the winner right?
Another interesting point they made tonight is the emphasis of SPLIT-TESTING. They split test so much that they even split-test PEOPLE. Sounds odd, but one of the questions that was asked tonight was about where to find a good designer. Lupe says to split-test designers and see which one does a better job.
Come to think of it, imagine if the working world was like that… each company hires 2 people for the same position and will keep the better one - hmmm, I wonder if they do that already.
Anyway, I just wanted to share my thoughts about them. If you want to learn more about media buying and banner advertising, sign up for their free newsletter and you can get access to their free guide and hours of free video seminars.
Check it out now!
http://www.traffictactics.com
http://www.traffictacticsblog.com
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Posted in: General
5 Responses to “Traffic University Exposed and Media Buying”
Leave a Reply
October 1st, 2008 at 11:23 am
Jerry Wrote:
>Thanks for the email. Do you know what the minimal cost is for the type of media buys that they do? I’m sure it’s a lot and was wondering if you can spend less to start with.
I know that the media buys do cost quite a bit. I’m going to guess that the cheapest is probably in the $1000 range for an insertion order.
I have yet to have my first media buy, so I’m thinking of running another test towards that.
Check out the book “Media Buying Secrets” by Carlos and Lupe. It’s probably the only book I’ve really seen on media buying out there. It’s free when you sign up for their newsletter.
October 1st, 2008 at 3:26 pm
Just read it…. do you know what they were talking about when they referred to “remnant traffic”?
October 1st, 2008 at 3:33 pm
Remnant traffic is basically the extra traffic that they aren’t able to sell off in their inventory.
Usually remnant traffic will be cheaper than an ad networks normal rate. Also, some sites will sell their remnant traffic to ad networks.
October 2nd, 2008 at 8:13 am
Jasper,
Just curious. What kind of campaign did you try on AdBrite? Was it a banner ? CPA offer? Can you do direct to merchant on AdBrite?
Check this site out if you are interested in using an Ad Server. It’s open source! Looks pretty good.
http://www.openx.org
October 2nd, 2008 at 10:13 am
Actually, i tried running both banners and text ads… The quality of traffic isn’t that great over there. Alot of them were technology, and bittorrent related sites.
I was basically direct linking to the CPA Offer.
Thanks for the link.. i’ll check it out!