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Interesting Posts From My Google Reader
Posted by JasperP on August 31st, 2008
Just thought I’d post some interesting posts I found from my Google Reader. I follow quite a number of blogs and found some of these posts to be very interesting. I hope you find them helpful!
- Writing explosive ad copy is an important skill to have as a marketer. Your ad copy needs to entice people to click and to buy whatever you’re promoting. TrafficTacticsBlog.com has a nice list of 77 “silver bullets” to enhance your copy.
- In addition to the 77 “silver bullets” above, here are more examples from PPCFool.com of great copywriting. The idea is to impose “shock” to induce action from your visitors. By using shocking keywords, you can startle your visitors to increase CTR.
- And here are more “magical” keywords from the TrafficTactics.com team
- How does the 20/80 rule apply to PPC Marketing? Basically, from launch to optimization, you should be left with a handful of keywords to optimize your campaigns on. Derek at ClickConsultants.com explains how the 80/20 rule applies to keywords in your PPC marketing campaigns.
- You should always consider the structure of your PPC campaigns in order to maximize your ROI and conversions. Joe from PPCHero.com talks about how a poor PPC structure will make your campaign suffer.
- Here is something that I haven’t had too much experience with.. which is Facebook ads. It’s pretty hot to get into right now, although, it’s getting much more saturated as more and more blogs talk about it. Anyway, Zac Johnson talks about split testing different pictures in your ad copy. It’s interesting to see how each picture can make big differences!
So that’s it! Now go out there and make some money!
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Posted in: Copywriting, Internet Marketing, Pay Per Click Marketing
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