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Posted by JasperP on August 23rd, 2010
I’ve gotten a number of emails and comments regarding the LP CTR mod for the newly released Prosper 1.5.x-1.6.x. If you tried to use the LP CTR code, it doesn’t work with the new version because the MySQL queries were changed by Mr. Mahler.
I’ve updated the code and it appears to be reporting correctly.
Here’s the download link: kw-txt-ref LP CTR 1.6.1.zip
If you’re updating the code, you don’t need to add the TABLES with PHPMyAdmin. Just copy over the ‘tracking202′ files and it should start working.
If there are any more bugs, let me know as soon as possible. Thanks!
Posted by JasperP on August 20th, 2008
I’ve been using this excellent free keyword tool called KeywordPad. You can basically do alot of cleaning, grouping, and modifying with this tool. The best part is that it’s ABSOLUTELY FREE! You can download it here:
What I’m going to demonstrate is how I do keyword grouping with this tool. The first thing I did was get a broad range of keywords from Wordze. I basically just typed in the word ‘debt’ and it returned a list of 3,334 keywords. You can check out that list here:
Anyway, the first thing I do is “IMPORT” this list into KeywordPad.
Then I “Delete …Duplicates” and “Clean… Unwanted Characters” and Clean… Trailing/Leading Chars”
At this point, I need to know what keywords to group it by. So first I “Modify… Sort…Ascending” to view the list.
The next step is to start creating a “Base Keyword” list that I want to group my keywords by. Since I’m using YSM to test my campaign, I can afford to have larger ad groups. If I was using Google Adwords, I would limit my keyword groups to 100-200 keywords for each ad group.
Here are the keyword groupings that I chose for this list:
credit card debt
out of debt
In order to group, I use the “Highlight…Entries That Contain… Words Anywhere” function
Then I either “Export… Highlighted Words To Another List…” Or “Export… Highlighted Words To A Text File…”
I also have to “Delete… Only Highlighted Entries” to make sure the duplicate keywords don’t end up in other ad groups.
What I end up with is these keyword groups:
If you want to learn more about keyword research and keyword grouping, I recommend the following links:
So that’s it! I’ve found KeywordPad to help a lot especially when working with huge keyword lists over 10k. It’s a tool that’s great for newbies especially, since you don’t have to spend a dime on some complicated and expensive keyword tool.
Anyway, If you enjoyed this tutorial, go ahead and bookmark it or send me a comment with your thoughts!
Posted by JasperP on August 14th, 2008
Just thought I’d publish some interesting blog posts from my Google Reader that I’ve read in the past week.
Top Five Motivational Sales Speeches [NSFW]
5 Mistakes I’ve Learned from in PPC Affiliate Marketing
Formula of a winning PPC ad
Ten Thousand Dollars
How I got started…
Twitter Sets 2000 Follower Limitation
Posted by JasperP on August 11th, 2008
This page will probably be a work in progress.. I’ll just add more and more links to this list as I see fit.
Here’s a list of free PPC and Internet Marketing Tools
http://kwbrowse.com – finds related (LSI) kws
http://subids202.com (Shows you how to construct subids for different affiliate networks)
Keyword and PPC Campaign Export (Adwords, YSM, and MSN right now)
Landing page analysis (with heat maps and click tracking)
Online Commercial Intent:
http://adlab.msn.com/Online-Commercial-Intention/OCI.aspx – predicts a visitor’s probability that a kw leads to a sale (cool!)
Search Engine Optimization Tools
Domain Suggestion Tools
Posted by JasperP on July 31st, 2008
So I’ve been trying to test out traffic on Yahoo with the purpose of taking the profitable keywords and moving it over to Google. I’ve only been testing out the traffic for about 2 weeks using a specific method of testing broad keywords and text ads.
The general guideline is 10,000+ keywords (grouping <1000 keywords with 1-2 common keywords for each ad groups) and 10+ ads for each ad group. The main purpose for testing like this is to get a broad view of what types of keywords convert as well as what types of ad copy converts best.
I optimize these campaigns every day by using the following criteria (These guidelines come from Artarmon42 and Keliix06 of ClickConsultants):
- Sort by clicks and delete keywords that make absolutely no sense
- Sort by impressions then by CTR and use the following guidelines
- Delete keywords with less than 250 impressions and no clicks
- Delete keywords with less than a 0.4% CTR
The exception to these rules is if the keywords appears to be highly targeted but I just need more data to verify. I will let those type of keywords run until I reach 1-2x the commission.
So far I’ve learned quite a bit from this project. I’m learning to micromanage a bit more and I’m paying close attention to the details of my campaigns. I’ve also constructed my own keyword-level tracking script from the tips at the guys at ClickConsultants.
I might as well reveal the niches that I’m working on right now with Yahoo. I think there’s no point in hiding the overall niche. So instead of telling you Niche #1, Niche #2, etc, I can just tell you that I’m currently focusing on the following:
- Debt Consolidation
- Online Games
Here is the summary so far:
As you can see, I’m still in the red with a negative ROI. I expected that because of the fact that when you’re testing a wide variety of things, it’s really difficult to pick out the good keywords and text ads on the first try (unless you’re either damn lucky or a super marketer!).
One thing that I noticed, though, after studying my debt relief offer in great detail was that my traffic was being sent to the Smiley Central International offer! Usually when that happens, it’s because the offer doesn’t accept traffic from a particular country. In my case, I was sending traffic to Canada! I just changed that yesterday and now my CTR went from 1.0% to 0.5% overnight! So I’m basically starting over again with the whole tuning process. Oh well. Lesson learned.
I did get my first lead for the debt relief campaign and this was after removing Canada from my geo-targeting options. I’m probably going to re-import this campaign since the stats are all screwed up now due to the different traffic sources.
On another note, the dating niche that I’ve been working on is finally being uploaded to my YSM account as I write this. Here are the stats on that:
- 16,665 Keywords
- 26 Ad Groups
- 16 Text Ads per Ad Group
- CPC: 0.10
- Daily Budget: $5.00
I’m probably going to let this one loose tomorrow as soon as everything gets approved. I’m just waiting on my text ads to get approved.
Anyway, that’s the scoop on this project! Hopefully I can start making profits on these new niches soon!!