Archive for the ‘Copywriting’ Category

June 3rd, 2008

Word Play With Words – Is This Hypnotic Copywriting?

I just read this AWESOME article on three types of modifiers at In the article, he talks about three types of modifiers Resumptive Modifiers Summative Modifiers Free Modifiers The power behind these modifiers is being able to enhance the quality of your copywriting through creative substitutions. I have no idea how to explain […]