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Prosper202 Mod: LP Clickthrough for Text Ads/Keywords
Posted by JasperP on May 7th, 2009
**[EDIT: 7/6/09] Here’s an update to the code: Prosper202 LP CTR Version 2 **
Since Prosper202 went open-source, I decided to poke around in the source code. One feature that I wanted was to be able to know which keywords and text ads clicked through from the landing page to the merchant’s offer. Before that, I was using Google Analytics and looking at the bounce rate to determine the effectiveness of a keyword.
Now that Prosper202 is open-source, I created my own modifications for it. If you notice at the top, I added links for “Keywords LP CTR” and “Text Ad LP CTR”.
The next thing I did was I added two columns, one for the number of clickthroughs and one for the clickthrough percentage of clicks into the LP and clicks out to the offer.
Keywords:
Text Ads:
Here’s the download for it. Take a look at the source code, I put a bunch of comments so that anyone can understand the changes that I did.
Here are the instructions from the included txt file:
1.) Make a backup of top.php in the tracking202/_config folder
2.) Copy top.php to the tracking202/_config folder
3.) Make a backup of index.php in the tracking202/analyze folder
4.) Copy index.php to the tracking202/analyze folder
5.) Copy contents of tracking202/ajax and tracking202/analyze to the corresponding folders (no backups are required since it doesn't overwrite anything)
6.) Make sure to add the tables below using the SQL tab in PHPMYADMIN in your webhost.
// Create Table: 202_sort_keywords_lpctr
CREATE TABLE IF NOT EXISTS `202_sort_keywords_lpctr` (
`sort_keyword_id` int(10) unsigned NOT NULL auto_increment,
`user_id` mediumint(8) unsigned NOT NULL,
`keyword_id` bigint(20) unsigned NOT NULL,
`sort_keyword_clicks` mediumint(8) unsigned NOT NULL,
`sort_keyword_click_throughs` mediumint(8) unsigned NOT NULL,
`sort_keyword_ctr` decimal(10,2) NOT NULL,
`sort_keyword_leads` mediumint(8) unsigned NOT NULL,
`sort_keyword_su_ratio` decimal(10,2) NOT NULL,
`sort_keyword_payout` decimal(6,2) NOT NULL,
`sort_keyword_epc` decimal(10,2) NOT NULL,
`sort_keyword_avg_cpc` decimal(7,5) NOT NULL,
`sort_keyword_income` decimal(10,2) NOT NULL,
`sort_keyword_cost` decimal(13,5) NOT NULL,
`sort_keyword_net` decimal(13,5) NOT NULL,
`sort_keyword_roi` decimal(10,2) NOT NULL,
PRIMARY KEY (`sort_keyword_id`),
KEY `user_id` (`user_id`),
KEY `keyword_id` (`keyword_id`),
KEY `sort_keyword_clicks` (`sort_keyword_clicks`)
) ENGINE=MyISAM AUTO_INCREMENT=1 ;
// Create Table: 202_sort_text_ads_lpctr
CREATE TABLE IF NOT EXISTS `202_sort_text_ads_lpctr` (
`sort_text_ad_id` int(10) unsigned NOT NULL auto_increment,
`user_id` mediumint(8) unsigned NOT NULL,
`text_ad_id` mediumint(8) unsigned NOT NULL,
`sort_text_ad_clicks` mediumint(8) unsigned NOT NULL,
`sort_text_ad_click_throughs` mediumint(8) unsigned NOT NULL,
`sort_text_ad_ctr` decimal(10,2) NOT NULL,
`sort_text_ad_leads` mediumint(8) unsigned NOT NULL,
`sort_text_ad_su_ratio` decimal(10,2) NOT NULL,
`sort_text_ad_payout` decimal(6,2) NOT NULL,
`sort_text_ad_epc` decimal(10,2) NOT NULL,
`sort_text_ad_avg_cpc` decimal(7,5) NOT NULL,
`sort_text_ad_income` decimal(10,2) NOT NULL,
`sort_text_ad_cost` decimal(13,5) NOT NULL,
`sort_text_ad_net` decimal(13,5) NOT NULL,
`sort_text_ad_roi` decimal(10,2) NOT NULL,
PRIMARY KEY (`sort_text_ad_id`),
KEY `user_id` (`user_id`),
KEY `keyword_id` (`text_ad_id`),
KEY `sort_keyword_clicks` (`sort_text_ad_clicks`),
KEY `sort_keyword_leads` (`sort_text_ad_leads`),
KEY `sort_keyword_signup_ratio` (`sort_text_ad_su_ratio`),
KEY `sort_keyword_payout` (`sort_text_ad_payout`),
KEY `sort_keyword_epc` (`sort_text_ad_epc`),
KEY `sort_keyword_cpc` (`sort_text_ad_avg_cpc`),
KEY `sort_keyword_income` (`sort_text_ad_income`),
KEY `sort_keyword_cost` (`sort_text_ad_cost`),
KEY `sort_keyword_net` (`sort_text_ad_net`),
KEY `sort_keyword_roi` (`sort_text_ad_roi`)
) ENGINE=MyISAM AUTO_INCREMENT=1 ;
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Posted in: Affiliate Marketing, Tutorials
Comments(51)
51 Comments »
Trackback responses to this post
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Nice Post Jasper! Thanks for sharing your modification to 202! I am definitely going to point this little GEM out to some affiliates =)
damn this is a nice mod – I thought my p202 had some good mods to it already.
Very sweet, looks like I now have another item to add to my to-do list today.
Sweet mod! That is awesome. Nice job Jasper.
This is awesome, thanks so much for releasing this Jasper. Great comments in the code as well, very helpful!
Thanks for the feedback!
I recently began adding LP CTR to 202 as well. Nice to see others modifying this app. You have it hosted anywhere? If not, why not add your modifications to the unofficial public repo? I put it up on github ..
http://github.com/lsd/prosper202/tree/master
Very nice mod Jasper! I am going to add it to my P202 tonight. Thanks for sharing it.
James Seligman’s last blog post..My Own Weight Loss Challenge to Myself
I’m gonna try this for my P202!!.
Thanks a lot Nerdy…
nice one.
I used to plot this data to excel manually
now I can let the 202 gather it automatically – really a sweet mod
Thank you for sharing kabayan.
zalds’s last blog post..The Google Ad Auction
Awesome, install was a breeze. Thanks!
Daehee’s last blog post..Former Kairos Society Officer Arrested for Ponzi Scheme
This will definitely come in handy, thanks.
ImagesAndWords’s last blog post..How To Split-Test Landing Pages with Tracking202
awesome mod thanks!
huge’s last blog post..top secret formula for easy money huhu
Thanks Nerdy!
Jake
Thanks very much! JUST what I’ve been wanting but had no idea how to code.
2 minute install (and this from someone downright dangerous in phpmyadmin).
Thanks Jasper! Thats a cool mod
Jasper .. Thank You!! I was actually about to do this manually … You are awesome!
I have a request .. I saw that you are doing a Yahoo test.
What about CTR by referer?
Since you can’t target just yahoo.com, I think knowing this would really help your ROI.
In one niche I’m in I get 70% of my conversions from Yahoo.com, but less than half of my actual clicks.
that’s a good question.
I’ll look into it.
Hi,
I upgraded according to the readme file, and I get this error:
Parse error: syntax error, unexpected ‘}’ in XXXXXX/tracking202/_config/top.php on line 70
When I look into the sourcecode this is on line 70:
I am not a php guru, any advice?
thanks.
That’s strange. top.php only adds the 2 links “Keyword LP CTR” and “Text Ads LP CTR” to the Analyze tab.
I’m looking at line 70 and I’m not seeing anything significant. If it doesn’t work, just put the top.php back.
Take a screenshot if you can.
Problem solved. Didn’t work when I simply overwrote the top.php and index.php files. When I deleted the files (after backup), then simply COPIED the new ones, worked fine… Try this way!
and thanks for the mod!
nice work.
Sweet update man! I’m using Pro now mostly, but for a few non search campaigns, I still need Prosper. This will definitely help me continue to optimize my landing pages.
Thanks for helping the 202 community!
Wes (MasterlessSamurai.com)’s last blog post..Speed202: How to Integrate Tracking202 & SpeedPPC
Hey,
Thanks for the MOD.
There is an error when creating tables: “There seems to be an error in your SQL query. The MySQL server error output below, if there is any, may also help you in diagnosing the problem
ERROR: Unknown Punctuation String @ 1
STR: //
SQL: // Create Table: 202_sort_keywords_lpctr”
I go to SQL query window in the PHPMYADMIN. paste code from .txt and click go. This is the proper way to install tables?
Oops, i copied the code with “//”. Everything is fine now. Thanks man for awesome tool again!
Excellent! Took about 5 mins to setup. Thanks for the Mod and the very detailed setup instructions.
Thanks a ton! Early metrics like this help save cash.
Shock Marketer’s last blog post..Google’s New Search Referral String
thanks for posting this, was surprised when google actually gave a useful link
Hi Jasper.
Thank you very much for such a great contribution!
In order to help you I made Referrers CTR MOD for Prosper202.
Feel free to use it: http://www.b-scan.net/blog/95-referer-click-through-mod-for-prosper202/
B-Scan’s last blog post..Referer Click-through MOD for Prosper202
Saw this post recommended by Andrew over at CashTactics. Awesome mod and something that I was really wishing Prosper202 could do before. I’m installing it right now.
Chris’s last blog post..PPC Bully 2 Review – Does It Live Up To The Hype?
This script looks awesome. I’m sure it help to minimize CPC and also helps to track down the profitable keywords and save $$$’s. I’m downloading right now to test.
Angila
Nice hack. Thank you. Had no problems getting it installed at all. Now just waiting for more data to come in.
.-= Chris´s last blog ..SpeedPPC – It does not end after your Purchase =-.
Awesome mod. One thing though, Can’t export the data to excel when in Keywords LP CTR mode. Can someone look into that?
Does the ‘leads’ indicate conversion ratio? Does this software track conversion ratio?
Thanks.
.-= Buy Text Link Ads´s last blog ..Angela’s Links Don’t Work (and neither do link wheels) =-.
Hey, would this work for version 1.5?
Thanks! Awesome addition. Loved using it in 1.32
I haven’t tested it yet, but I heard from someone that it works.
Thanks, this is exactly what I needed. I got stuck at the last part though, I went to PHPMYADMIN and under my prosper202 database, clicked on the SQL tab. I copy and pasted into the window titled Run SQL query/queries on database and hit GO.
I get an error, right at the top it says:
Error
There seems to be an error in your SQL query. The MySQL server error output below, if there is any, may also help you in diagnosing the problem
ERROR: Unknown Punctuation String @ 1
STR: //
SQL: // Create Table: 202_sort_keywords_lpctr
Not sure, did I miss something, maybe this isn’t where I was suppose to add it? Sorry, I’m pretty new to this.
Ah nevermind, just saw the updated version, works like a charm!
Not working with version 1.5.1 waiting for a working version eagerly!
G
Its in the works
Now there is something useful, thank you!
zaafealotep hello site!!!
[url=http://ly1.linkpc.net]index [/url]
trayzerothe past. He took an almost boyish pleasure in these one-sidedVisit my FarmVille Strategy page for more FarmVille strategies, tips, news, and updates!odium: a reaction that soul or something does not rate whatever deferenceeruption of molten lava.”
Thanks for the MOD
Now only if we could pay you to get the cost via Google and Bing APIs
wow, worked like a charm and i’m known for breaking 202 when I play around with phpMyAdmin…
Note:
Remove the commented MYSQL code // blah blah blah
I uploaded all of the files and SQL tables but now I am seeing the error… “The requested URL /tracking202/analyze/sort_keywords_lpctr.php was not found on this server.” when I try to access the tab in T202.
These files did not come with the package… what am I missing?