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Niche Research: Brainstorming and Mindmapping
Posted by JasperP on August 15th, 2008
I had a consultation with Derek at ClickConsultants and he advised that I create a mind map in order to brainstorm all the possible phrases and keywords used in the debt relief niche I’ve been working on. Since my campaign hasn’t been performing as I liked, I started from scratch in order to get a good idea of my niche.
So I went through Google looking for phrases to discover more about my niche. As I was doing that I put them in a mind mapping software called Freemind. This software is free and you can get it at:
http://freemind.sourceforge.net/wiki/index.php/Main_Page
Anyway, here is the mind map that I came up with for the debt relief campaign
Now, I didn’t just combine words and just throw them in a list. I basically used these to create a base keyword list and started plugging it into keyword tools like Wordtracker, Wordze, and the Adwords Keyword Tool.
I ended up with around ~50k, but after grouping them by 1,2,3-kw phrases, I ended up with a list of ~27k keywords. I just re-imported them back into Yahoo and YSM declined about 6-7k, which left me with 19k in my campaign.
To sum it up, it really helps to discover the terminology and wording used in your niche. Use it as a guideline and start plugging them into the keyword tools. Use your brain, use the search engines and then use the keyword tools.
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Posted in: Affiliate Marketing, Internet Marketing, Projects
Comments(3)
3 Comments »
Trackback responses to this post
Nice tip Jasper! FreeMinds a great tool.. I haven’t used it for keywords before (mostly to plan my business, mapping projects, ideas.. niche sites etc..), but this is a cool use for it too I hadn’t thought of!
Thanks for sharing!
-Matt
You’re very welcome sir! Glad you found it useful!