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    Niche Research: Brainstorming and Mindmapping

    Posted by JasperP on August 15th, 2008

    I had a consultation with Derek at ClickConsultants and he advised that I create a mind map in order to brainstorm all the possible phrases and keywords used in the debt relief niche I’ve been working on.  Since my campaign hasn’t been performing as I liked, I started from scratch in order to get a good idea of my niche.

    So I went through Google looking for phrases to discover more about my niche.  As I was doing that I put them in a mind mapping software called Freemind.  This software is free and you can get it at:


    Anyway, here is the mind map that I came up with for the debt relief campaign


    Now, I didn’t just combine words and just throw them in a list.  I basically used these to create a base keyword list and started plugging it into keyword tools like Wordtracker, Wordze, and the Adwords Keyword Tool.

    I ended up with around ~50k, but after grouping them by 1,2,3-kw phrases, I ended up with a list of ~27k keywords.  I just re-imported them back into Yahoo and YSM declined about 6-7k, which left me with 19k in my campaign.

    To sum it up, it really helps to discover the terminology and wording used in your niche.  Use it as a guideline and start plugging them into the keyword tools.  Use your brain, use the search engines and then use the keyword tools.

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