Comments on: Calculating CPM vs CPC (Great for Facebook CPM ads!)

By: Paul

Paul — Thu, 04 Feb 2010 21:14:22 +0000

In most scenarios, CPM seems like the way to go. As long as you don’t get lazy and keep writing creative ads, there is $$$ to be made of FB

By: Brandon

Brandon — Tue, 15 Sep 2009 19:53:23 +0000

Thanks so much , I was trying to do a spreadsheet just now for FB ads and couldn’t get it right……I wish they would of explained to me in school how I would be using formulas to make money, oh well.
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By: Ryan Eagle

Ryan Eagle — Mon, 22 Jun 2009 04:47:35 +0000

CPM = The only real way to make money on Facebook. It’s a great way to get past all the click fraud that’s been going on now. The entire goal is different with CPM in comparison to CPC too… you’re just looking for the most clicks possible.

By: ppc evolution

ppc evolution — Sun, 21 Jun 2009 14:23:42 +0000

great post. I use this exact formula in a detailed excel spreadsheet with all my offers.