Advertiser vs Publisher: What Am I?
“What’s the difference between an advertiser and a publisher?”
This was a question that my brother asked after the trip to ASW. I remembered when I first got started in affiliate marketing with CPA networks, I was kind of confused which one was which. Thinking about it now, I realize that I am both a publisher and advertiser at the same time. It just depends what type of network I’m working with.
Most of the time, CPA Networks are going to refer to affiliate marketers as a publishers. So if you apply to a CPA network like Convert2Media, then you need to apply as a publisher. As an affiliate marketer, you are taking the offers and you are publishing them for visitors. Therefore, to the CPA network, you are a publisher.
However, as an affiliate marketer, you may publish the offer in an Ad Network such as Google Adwords or Adbrite. In this case, you are an advertiser since you are utilizing the impressions and views from a web site. Google Adwords has web site owners (in the content network) that are publishers because they provide ad space for you as the advertiser.
So, to recap, if you’re an affiliate marketer and…
- … you’re applying to a CPA network such as Convert2Media, then you’re a PUBLISHER
- … you’re applying to an ad network such as AdBrite or Adwords then you’re an ADVERTISER.