Nerdy Affiliate Adventures In Affiliate Marketing Land

Tatto Media Affiliate Network Breaks Out

Posted by JasperP on June 29th, 2009

There’s been a lot of chatter lately in the blogosphere about the Tatto Media Affiliate Network. Affiliates are crediting their exclusive US and International offers as the reason that Tatto Media is one of the Fastest growing Networks out there.  

A few competitive advantages have become immediately apparent. They prefer quality versus quantity when it comes to offers. How do I know this? Because they test all their offers before they are brought into the system. And, if an offer doesn’t pass Tatto’s litmus test, you’ll never see it.

Additionally, they own the majority of their offers, which allows for that extra 20% of profit to flow to you and not the middle manning Network.

They pay faster than anyone, as they are able to quickly assess the quality of leads with direct ties to the backend. 

Tatto has also built their own tracking system using proprietary technology that is as accurate as it is easy to use. Their interface is slick and simple, yet allows you track your stats in a variety of ways including: hourly, by eRPC, CTR, CPL, proft, etc.

Affiliates can place their own pixels on offers and go live without delay, so I can work my own hours and not worry about sleeping through an East Coast business day. 

Tatto Media Affiliate Network is an avant-guard network that is changing the way Affiliates do business. I met my Account Manager, Mike Cataldo, at ASW in Vegas and Ad:Tech SF and he is a pleasure to work with.  From what I know, all the guys at Tatto are very responsive if you need anything, including bumps on your CPAs.

Sign up here to check out what people are talking about.

Prosper202 Mod: LP Clickthrough Version 2

Posted by JasperP on June 15th, 2009

***EDIT (8/23/10) – New Version for Prosper 1.5-1.6 here:
http://nerdyaffiliate.com/pay-per-click-marketing/prosper202-lp-ctr-mod-for-1-5-x-1-6-x

After releasing my modification of Prosper202 with LP clickthrough for Keywords and Text ads, I’ve had a couple of requests to do the referers as well.  It’s been on my to-do list for awhile, but lucky for you guys, someone already did it for me!

B-Scan.net recently released the modification for the LP CTR for referers.  This can be useful for content network and display ads to help determine what sites respond well to your landing pages.  So a BIG THANKS goes out to Tomislav from b-scan.net for modifying that for the affiliate marketing community.

Check out B-scan.net’s modification: LP CTR for referer Mod

***NOTE: IF YOU HAVE PROSPER202 1.3.2, DOWNLOAD THE UPDATE MOD AT: LP CTR Mod for Prosper 1.3.2

For your convenience, I combined the Keywords, Text Ads, and Referer Modification in 1 download.  You can just overwrite the “tracking202/_config”, “tracking202/ajax” and “tracking202/analyze” files.

Download the new version with referers added: kws-txtads-ref LP CTR

Here’s what the top menu should look like now:

Referer LP CTR:

Here are the instructions from the readme.txt file:

1.) Make a backup of top.php in the tracking202/_config folder
2.) Copy top.php to the tracking202/_config folder
3.) Make a backup of index.php in the tracking202/analyze folder
4.) Copy index.php to the tracking202/analyze folder
5.) Copy contents of tracking202/ajax and tracking202/analyze to the corresponding folders (no backups are required since it doesn't overwrite anything)
a.) You can just overwrite the existing files in the _config, ajax, and analyze folders.
6.) Make sure to add the tables below using the SQL tab in PHPMYADMIN in your webhost.

CREATE TABLE IF NOT EXISTS `202_sort_keywords_lpctr` (
`sort_keyword_id` int(10) unsigned NOT NULL auto_increment,
`user_id` mediumint(8) unsigned NOT NULL,
`keyword_id` bigint(20) unsigned NOT NULL,
`sort_keyword_clicks` mediumint(8) unsigned NOT NULL,
`sort_keyword_click_throughs` mediumint(8) unsigned NOT NULL,
`sort_keyword_ctr` decimal(10,2) NOT NULL,
`sort_keyword_leads` mediumint(8) unsigned NOT NULL,
`sort_keyword_su_ratio` decimal(10,2) NOT NULL,
`sort_keyword_payout` decimal(6,2) NOT NULL,
`sort_keyword_epc` decimal(10,2) NOT NULL,
`sort_keyword_avg_cpc` decimal(7,5) NOT NULL,
`sort_keyword_income` decimal(10,2) NOT NULL,
`sort_keyword_cost` decimal(13,5) NOT NULL,
`sort_keyword_net` decimal(13,5) NOT NULL,
`sort_keyword_roi` decimal(10,2) NOT NULL,
PRIMARY KEY (`sort_keyword_id`),
KEY `user_id` (`user_id`),
KEY `keyword_id` (`keyword_id`),
KEY `sort_keyword_clicks` (`sort_keyword_clicks`)
) ENGINE=MyISAM AUTO_INCREMENT=1 ;

CREATE TABLE IF NOT EXISTS `202_sort_text_ads_lpctr` (
`sort_text_ad_id` int(10) unsigned NOT NULL auto_increment,
`user_id` mediumint(8) unsigned NOT NULL,
`text_ad_id` mediumint(8) unsigned NOT NULL,
`sort_text_ad_clicks` mediumint(8) unsigned NOT NULL,
`sort_text_ad_click_throughs` mediumint(8) unsigned NOT NULL,
`sort_text_ad_ctr` decimal(10,2) NOT NULL,
`sort_text_ad_leads` mediumint(8) unsigned NOT NULL,
`sort_text_ad_su_ratio` decimal(10,2) NOT NULL,
`sort_text_ad_payout` decimal(6,2) NOT NULL,
`sort_text_ad_epc` decimal(10,2) NOT NULL,
`sort_text_ad_avg_cpc` decimal(7,5) NOT NULL,
`sort_text_ad_income` decimal(10,2) NOT NULL,
`sort_text_ad_cost` decimal(13,5) NOT NULL,
`sort_text_ad_net` decimal(13,5) NOT NULL,
`sort_text_ad_roi` decimal(10,2) NOT NULL,
PRIMARY KEY (`sort_text_ad_id`),
KEY `user_id` (`user_id`),
KEY `keyword_id` (`text_ad_id`),
KEY `sort_keyword_clicks` (`sort_text_ad_clicks`),
KEY `sort_keyword_leads` (`sort_text_ad_leads`),
KEY `sort_keyword_signup_ratio` (`sort_text_ad_su_ratio`),
KEY `sort_keyword_payout` (`sort_text_ad_payout`),
KEY `sort_keyword_epc` (`sort_text_ad_epc`),
KEY `sort_keyword_cpc` (`sort_text_ad_avg_cpc`),
KEY `sort_keyword_income` (`sort_text_ad_income`),
KEY `sort_keyword_cost` (`sort_text_ad_cost`),
KEY `sort_keyword_net` (`sort_text_ad_net`),
KEY `sort_keyword_roi` (`sort_text_ad_roi`)
) ENGINE=MyISAM AUTO_INCREMENT=1 ;

CREATE TABLE IF NOT EXISTS `202_sort_referers_lpctr` (
`sort_referer_id` int(10) unsigned NOT NULL auto_increment,
`user_id` mediumint(8) unsigned NOT NULL,
`referer_id` bigint(20) unsigned NOT NULL,
`sort_referer_clicks` mediumint(8) unsigned NOT NULL,
`sort_referer_click_throughs` mediumint(8) unsigned NOT NULL,
`sort_referer_ctr` decimal(10,2) NOT NULL,
`sort_referer_leads` mediumint(8) unsigned NOT NULL,
`sort_referer_su_ratio` decimal(10,2) NOT NULL,
`sort_referer_payout` decimal(6,2) NOT NULL,
`sort_referer_epc` decimal(10,2) NOT NULL,
`sort_referer_avg_cpc` decimal(7,5) NOT NULL,
`sort_referer_income` decimal(10,2) NOT NULL,
`sort_referer_cost` decimal(13,5) NOT NULL,
`sort_referer_net` decimal(13,5) NOT NULL,
`sort_referer_roi` decimal(10,2) NOT NULL,
PRIMARY KEY (`sort_referer_id`),
KEY `user_id` (`user_id`),
KEY `keyword_id` (`referer_id`),
KEY `sort_keyword_clicks` (`sort_referer_clicks`),
KEY `sort_keyword_leads` (`sort_referer_leads`),
KEY `sort_keyword_signup_ratio` (`sort_referer_su_ratio`),
KEY `sort_keyword_payout` (`sort_referer_payout`),
KEY `sort_keyword_epc` (`sort_referer_epc`),
KEY `sort_keyword_cpc` (`sort_referer_avg_cpc`),
KEY `sort_keyword_income` (`sort_referer_income`),
KEY `sort_keyword_cost` (`sort_referer_cost`),
KEY `sort_keyword_net` (`sort_referer_net`),
KEY `sort_keyword_roi` (`sort_referer_roi`)
) ENGINE=MyISAM;


Pitchmen – Lessons in Direct Response Marketing

Posted by JasperP on June 1st, 2009

If you haven’t heard about yet, there’s an awesome show called Pitchmen starring the infamous Billy Mays and Anthony Sullivan.  They talk about direct-response marketing using TV media to sell their products.

I love this show because I can relate to a lot of the activities that go along with creating a new marketing campaign for a product/service.

Looking at it from an Affiliate Marketing perspective, they take the same exact steps:

1.  Find a product or service that will work well with their traffic medium. 
   1. Affiliate Marketers – find a converting offer for adwords, facebook, email, etc
   2. Pitchmen – choose a product that can be sold to a wide variety of audiences on tv media.
2. Create an ad that will sell the product/service
   1. Affiliate Marketers – write ad copy that will sell the click, sale, or lead.
   2. Pitchmen – create an informercial with a “WOW” factor demonstrating the need for the product.
3. Buy traffic and test
   1. Affiliate Marketers – Choose keywords, placements, and/or demographics that will work well for the offer
   2. Pitchmen – Choose tv spots based on demographics and geography that are related to the targeted audience of the product.

If you haven’t watched it yet, go check it out now!

http://dsc.discovery.com/tv/pitchmen/pitchmen.html