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      eComXpo 2009? What?

      Posted by JasperP on January 28th, 2009

      eComXpo 2009 is here! I’ve never attended so I’m going to check it out.  It’s a virtual expo online on January 28-29 (Today and Tomorrow).  

      Register at http://www.ecomxpo.com/

      What? eComXpo is the virtual conference & job fair for affiliate, search, and interactive marketers

      Why? All the benefits of a top tradeshow from the convenience of your office or home

      Who? 8,000+ advertisers, publishers, affiliates, agencies, merchants, networks and search marketers

      When? Our 8th event will be held January 28-29, 2009, followed by a 90 day archive

      How? Learn about exhibiting, sponsoring, speaking or attending right here on this website

      How much? Attending the show is free! Exhibit for as little as $2,500 with no other expenses.

      • 100% Online and Virtual
      • Free to Attend
      • All the Benefits of a Top Trade show
      • Includes Virtual Job Fair
      • More than 8,000+ Attendees, 100 Exhibitors and 20 Presenters
      • 100+ Archived Presentations at eComXpo University
      • An easy, quick way to keep up with this rapidly evolving marketplace including email, search, affiliate, regulatory, branding, advertising, and technology trends and challenges.

      Thanks to Nick Throlson for the heads up!

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      Posted in: Business Comments(0)

      Advertiser vs Publisher: What Am I?

      Posted by JasperP on January 17th, 2009

      “What’s the difference between an advertiser and a publisher?”

      This was a question that my brother asked after the trip to ASW.  I remembered when I first got started in affiliate marketing with CPA networks, I was kind of confused which one was which. Thinking about it now, I realize that I am both a publisher and advertiser at the same time.  It just depends what type of network I’m  working with.

      Most of the time, CPA Networks are going to refer to affiliate marketers as a publishers.  So if you apply to a CPA network like Convert2Media, then you need to apply as a publisher.  As an affiliate marketer, you are taking the offers and you are publishing them for visitors. Therefore, to the CPA network, you are a publisher.

      However, as an affiliate marketer, you may publish the offer in an Ad Network such as Google Adwords or Adbrite. In this case, you are an advertiser since you are utilizing the impressions and views from a web site. Google Adwords has web site owners (in the content network) that are publishers because they provide ad space for you as the advertiser.

      So, to recap, if you’re an affiliate marketer and…

      • … you’re applying to a CPA network such as Convert2Media, then you’re a PUBLISHER
      • … you’re applying to an ad network such as AdBrite or Adwords then you’re an ADVERTISER.

      Make sense?

      Cool. 

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      Posted in: Affiliate Marketing, CPA Networks Comments(3)

      ASW 2009 Recap

      Posted by JasperP on January 15th, 2009

      So I just got back from Affiliate Summit West in beautiful Last Vegas and man, what an event it was!  I was a bit nervous and excited at the same time since I’ve never gone to any of these things, but now that I think about it, it was so worth it.  I’m definitely going to Affiliate Summit East in New York!

      Here’s some pictures of my trip: (I wish I took a whole lot more)

      Las Vegas from at the top of the Palms

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      Ruck from Convert2Media

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      Kris from Cash Tactics (Our hand gestures were a feeble attempt to be as cool as Ian Fernando… lol)

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      A picture of the 202 Meetup (You can see Wes Mahler busy chatting it up with people)

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      Anyway, it was awesome networking with everyone and I just wanted to give a shoutout to all the cool people I hung out with this weekend:

      Thanks for making ASW09 awesome! I had a total blast! ASE, New York.. here I come!!

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      Posted in: Business, General, Networking Comments(20)

      ASW 2009 @ Las Vegas!

      Posted by JasperP on January 7th, 2009

      This is going to be my first Affiliate Summit and I’m excited!  I’m going to be able to hopefully network with some of the smartest people in the industry.  I hear the best networking is at the parties and after-hours stuff.

      If anyone wants to meet up, hit me up with a comment or email!

      See ya in Vegas!

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      Posted in: General Comments(0)