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    Project Yahoo: Campaign Progress And Dating Niche Launch

    Posted by JasperP on July 31st, 2008

    1038472_45709527.jpgSo I’ve been trying to test out traffic on Yahoo with the purpose of taking the profitable keywords and moving it over to Google.  I’ve only been testing out the traffic for about 2 weeks using a specific method of testing broad keywords and text ads.

    The general guideline is 10,000+ keywords (grouping <1000 keywords with 1-2 common keywords for each ad groups) and 10+ ads for each ad group.  The main purpose for testing like this is to get a broad view of what types of keywords convert as well as what types of ad copy converts best.

    I optimize these campaigns every day by using the following criteria (These guidelines come from Artarmon42 and Keliix06 of ClickConsultants):

    • Sort by clicks and delete keywords that make absolutely no sense
    • Sort by impressions then by CTR and use the following guidelines
    • Delete keywords with less than 250 impressions and no clicks
    • Delete keywords with less than a 0.4% CTR

    The exception to these rules is if the keywords appears to be highly targeted but I just need more data to verify.  I will let those type of keywords run until I reach 1-2x the commission.

    So far I’ve learned quite a bit from this project.  I’m learning to micromanage a bit more and I’m paying close attention to the details of my campaigns.  I’ve also constructed my own keyword-level tracking script from the tips at the guys at ClickConsultants.

    I might as well reveal the niches that I’m working on right now with Yahoo.  I think there’s no point in hiding the overall niche.  So instead of telling you Niche #1, Niche #2, etc, I can just tell you that I’m currently focusing on the following:

    • Debt Consolidation
    • Dating
    • Online Games

    Here is the summary so far:

    Project_Yahoo___July_2008.gif

    As you can see, I’m still in the red with a negative ROI. I expected that because of the fact that when you’re testing a wide variety of things, it’s really difficult to pick out the good keywords and text ads on the first try (unless you’re either damn lucky or a super marketer!).

    One thing that I noticed, though, after studying my debt relief offer in great detail was that my traffic was being sent to the Smiley Central International offer! Usually when that happens, it’s because the offer doesn’t accept traffic from a particular country.  In my case, I was sending traffic to Canada! I just changed that yesterday and now my CTR went from 1.0% to 0.5% overnight!  So I’m basically starting over again with the whole tuning process.  Oh well.  Lesson learned.

    I did get my first lead for the debt relief campaign and this was after removing Canada from my geo-targeting options.  I’m probably going to re-import this campaign since the stats are all screwed up now due to the different traffic sources.

    On another note, the dating niche that I’ve been working on is finally being uploaded to my YSM account as I write this.  Here are the stats on that:

    • 16,665 Keywords
    • 26 Ad Groups
    • 16 Text Ads per Ad Group
    • CPC: 0.10
    • Daily Budget: $5.00

    I’m probably going to let this one loose tomorrow as soon as everything gets approved.  I’m just waiting on my text ads to get approved.

    Anyway, that’s the scoop on this project! Hopefully I can start making profits on these new niches soon!!


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